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an open letter…

Posted by  on 17 October 2010, 12:52 am

to all organizations, but not limited to: best buy, future shop, army n navy, london drugs, safeway, subway, quiznos, save on foods, mazda, etc. you should all be ashamed of yourselves for the useless weekly (sometimes daily) over-promotion! most of these organizations (if not all of them) already have mastered the art of online promotion; yet, for some reason they continuously stick to their agenda of sending their promotion through mail. i fully understand that as a big company, you can’t ever have enough promotion. however, since all of you have in one form or another also promoted being ‘green’, how about you start showing it?

weekly, my mailbox is bombarded with never-ending paper based promotion. they come in all shapes and sizes, and you guessed it…quality paper. i doubt any of that paper is from recycled paper (and if it is…so what). how about reducing the waste? how about not sending the same ‘deals’ on paper that you already promote online. considering the size of the building i live in, the amount of paper wasted is quite large. during a normal week day at least two big garbage bins (the one in the picture) of recycle paper is taken out to the paper bin. yes, you read right…that is TWO bins!

i am fully aware of the reduce-reuse-recycle motto. as well, i am fully aware there are some out there that believe they are doing their part for the environment by recycling. guess what…the reduce part is not only more effective, but a lot more environmentally friendly. don’t produce is by justifying that it can be recycled. there is still a process, there is still damage.

so, to all companies out there, email me all your promo…as i will rather read that electronically than on paper!

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it’s been a while

Posted by  on 18 September 2010, 4:05 pm

as the title says, it’s been a while since i last added a post to the blog. free time throughout the summer has been quite rare. although there have been quite a few things that deserved some attention, i couldn’t find any time to post. anyhow, enough justification on free time.

for some of you that are not aware, LiME Productions has been officially started. the group is in its infancy as of yet, and we’re starting slowly to learn what it means to be in a constant state of promotion and planning. check out our website, and stay tuned!

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lay it on the line

Posted by  on 8 May 2010, 3:42 pm

it’s been tough lately to be a canucks fan, but the road just got added a few extra bumps. the canucks have simply melted like the snow on cypress mountain during the olympics during round 2. game one of the second round seems like a distant memory. it seems like a small mistake of the blackhawks, rather than a huge showing by the vancouver hockey club. staring game two, the canucks fell apart. the bandwagon fans have since fell off and have turned into haters

the games have slowly gotten away from the canucks, and with every second their season is slowly coming to a very early end. inconsistent officiating in the playoffs has proven once again that the nhl has no desire for canadian teams to do well. however, the canucks are not making their life easier. while a good portion of the penalties taken are questionable, there is no excuse for not taking advantage of the power-plays they did obtain. their poor showing in goals for is simply horrible. they got away from their game and not are facing a huge climb back into this series.

what has gone wrong? well, they simply thought they can out hit chicago. however, that has not been their game plan the entire year. adaptation to a series is huge in the playoffs, and the team that can adapt faster will move on. the canucks have tried to adapt, but they are simply not playing smart. the ‘play from whistle to whistle’ exist for a reason in hockey. they are throwing punches at the hawks at the wrong times, and they are being called for them. to add insult to injury, the hawks are putting the puck in the net with every powerplay chance. something the kings did in the first round against the canucks.

to advance, they need to simplify their game. take the hits, if they are there. finish the checks, and stop the retaliation. stop the extra activities after the whistle. improve their penalty kill and take advantage of their chances on the powerplay. all sounds simple right? however, these are all things the canucks have done quite well this whole season. take the game back to basics, add a player in front of niemi and put the pucks on net. niemi has not been tested in the last two games. put more pucks on net, from everywhere and get players there to pick up the rebounds. take the series one a game-by-game basis, and simplify it. until the fourth loss is in the books…i still believe they can turn it around.

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